With new CMO and AOR, Massage Envy rolls out brand campaign - AdAge.com

A year ago, Massage Envy was a brand in crisis, plagued by some 200 accusations of sexual assault of customers at its facilities. Since then, the 1,200-unit chain has implemented new safety measures to reassure consumers, and it is now ready to push a brand awareness campaign.

"A few bad apples put us in the headlines in a not-so-positive way," says Kathy Collins, who joined the Scottsdale, Arizona-based brand...

With new CMO and AOR, Massage Envy rolls out brand campaign - AdAge.com