Massage and skin-care chain Massage Envy is introducing a new campaign to grow its facial business.
The 18-year-old company introduced facials to its massage-only service menu in 2018. For 2020, Massage Envy is increasing its budget for advertising facials from 20% to 50% of its total marketing spend, according to Kathy Collins, Massage Envy chief brand and innovation officer. By the end of 2020, facials will...
Massage Envy ramps up advertising for fast facials - Glossy