Massage Envy Changes Its Message to Appeal to Millennials and Boomers - AdAge.com (blog)

Debbie Gonzalez
After breaking into the wellness market in 2002 with a service considered by many as a luxury or a health treatment, Massage Envy has rebranded in recent months in an effort to reach millennials and boomers who see wellness as an important part of their lives. And if this move brings in a few more males as well, that's even better.

The new "Because Everything" campaign,...

Massage Envy Changes Its Message to Appeal to Millennials and Boomers - AdAge.com (blog)